Customer focussed content is king! Make sure that your site is easy to read, relevant for your customers and clients and works on mobile devices.

Search Engine Optimisation with IlluminateICT

If your site is poor then your ranking will be poor. No amount of trickery will alter that!

The aim of the big search engine providers is simple. They want to ensure that they are providing the most relevant information to the person who is using the search tool.


  • Relevance describes how pertinent, connected, or applicable something is to a given matter. A thing is relevant if it serves as a means to a given purpose. 

If the search engines don’t supply appropriate, relevant information then you use a different search engine.  

What else hacks you off when you are searching the web?

  • Pages that are slow to load?
  • Pop ups on the page?
  • Pages that are difficult to read?

What sort of sites do you want?

  • Popular sites – sites other people are using and that they like?
  • Sites that answer your questions immediately, if I go to amazon its because I want to buy a book – not to find out when they were established.

The search engines are ahead of you, poor quality pages and pages that show pop ups etc do not rank well in a search for popular, competitive, key words.

If you have a web site and you type your url into Google then you should be at the top of the list. Why? Because few other people are using your url as a key word on their site. However, if you want to rank highly for ‘donate to charity’ then you have a competitive search term and getting to the top requires some work.

The first step is to document your organisation and its services. For example IlluminateICT offers a range of services to voluntary sector organisations across the midlands in the UK. Drawing a quick organisation chart for our services looks something like this.

layout of some of the services offered  by IlluminateICT to organisations in the Midlands

This somewhat simplified view of the services we offer shows the range of key areas of the business, yes there is significant overlap as we offer training in all areas of the services we deliver.

The next step is to consider who our customers are. We said earlier that IlluminateICT offers a range of services to voluntary sector organisations across the Midlands in the UK This means my customers are people working in Charities, community groups, voluntary organisations and social enterprises.

We know their geographic location, the Midlands in the UK.

So the question is “How do I make my site highly relevant to my customer”

That is it, the secret, the gold at the end of the rainbow. Create a site that delivers for your customers and everything else will follow.